Madison STEPS up e-bike offering with new service for dealers

Madison launching Shimano STEPS Express Warranty Service for UK

Madison has bolstered its electric bike credentials by offering a new Express Warranty Service for Shimano STEPS in the UK and Ireland.

The growth of e-bikes is steadily increasing, the firm said, adding that it is committed to offering "the best after sales service in the territory" through the new Express Warranty Service.

This Express Warranty Service covers all Shimano STEPS equipped e-bikes and most warranty issues will be turned around within 48 hours. In addition to the warranty service, Madison is already providing dealers with training across the UK and Ireland, with Madison’s tech reps on hand to help with any queries.

Mark Greshon, senior Shimano brand manager at Madison, said: “We are incredibly excited about the potential of Shimano STEPS and really believe in the quality of this product. With the expected continued growth of e-bikes, we want to make sure that dealers are completely confident in the product, so will do everything we can to assist them through the entire sales and support process. We know the quality of the product is there, so want to pass that confidence onto dealers and consumers with training services and a comprehensive speedy warranty service.”

For any specific enquiries regarding Shimano STEPS, there is a dedicated team on hand to help dealers available through

Shimano STEPS is an integrated e-bike groupset, from drive unit to battery, front gear set, cycle computer and chain. Madison added: "A lot of time, care and attention has been put into the development of the STEPS product by Shimano and as such it has the same quality and reliability that is to be expected from any Shimano product. Such careful attention to detail has also allowed for a very affordable battery, in comparison to competitors in the market, at just £319.99."

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