Registration opens and more new products than ever are set to appear at February dealer show

Madison launches iceBike 2010

The build up for iceBike 2010 has begun in earnest with registration for the dealer show now open at the official site:

Taking place from Tuesday February 23rd to 25th at Madison’s distribution centre in Milton Keynes, iceBike 2010 is set to fill a huge double decker marquee.

The firm has promised that more new products will be fitted into the show than ever, including significant new brands that are still under wraps – one of which is to be revealed next week.

In an effort to make pre-registration easy, efficient and to remove inconvenient queues, Madison has constructed a new registration system online, which will email dealers their show pass.

The forthcoming event will house two parties on the nights of the 23rd and 24th, with an open invitation to all customers as a change to the usual ‘stiff’ dinners. The firm revealed that good food, drink and plenty of entertainment are on the cards for the evenings.

Hotel rooms are available at a subsidised rate to all iceBike visitors and can be reserved online as part of the registration process.

iceBike will again see a full schedule of business seminars – including a standing room only return of Jay Townley.

Madison said: "As a business we invest significantly in this event to ensure it is of value to our customer’s businesses and their staff. We really hope you can find the time to attend iceBike* 2010.

"Please pre-register your attendance now via the event website;, stick the dates in your diary and leave the rest to us!

"We’ve been working for months to bring you exciting, profit boosting, one off special offers and unique products for iceBike*. We promise you won’t be let down!"

The official site will provide regularly updated information on the event.

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