Madison Clothing celebrates 40th anniversary with new video challenge

Madison Clothing is celebrating its 40th anniversary with the release of a new video project.

The clip, which was released today and can be viewed below, pits downhill mountain and Madison Saracen rider Marc Beaumont against Madison Genesis rider Tobyn Horton with the aim of seeing which discipline will reign supreme.

As part of the anniversary celebrations, the brand released super limited edition road and mountain bike apparel to key figures in the its history, a very small amount of stock went live to the public on June 23rd.

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