BikeBiz Bicycle and cycling retail news
Lyon Cycle has announced a partnership with Cambrian Tyres, leading to the distributorship of tyre brands Continental and Goodyear.
This strategic collaboration marks a significant milestone for Lyon Cycle, solidifying its commitment to providing a diverse and complementary selection of brands to the market.
The partnership with Cambrian Tyres, a well-known name in the tyre distribution industry, brings together Lyon Cycle’s expertise in the cycling sector and Cambrian Tyres’ extensive experience in tyre distribution.
Lyon Cycle will now serve as a distributor for Continental and Goodyear products in the UK and Ireland expanding the brands’ reach and influence within the cycling market.
Jordan Lunn, cycle market manager at Lyon, said: “We are excited to embark on this exciting journey with Cambrian Tyres, bringing the respected brands Goodyear and Continental into our distribution network.
“This partnership aligns perfectly to our commitment of offering the best equipment to our retail partners and cyclists across the UK”.
Cambrian Tyres, with its extensive tyre knowledge, is equally enthusiastic about the collaboration.
Shelley Childs, bicycle tyre division brand manager, at Cambrian Tyres, added: “We are delighted to partner with Lyon Cycle in bringing Goodyear and Continental to a broader audience.
“We attribute the success of the Continental brand in the UK over the past 30 years to a multi distributor route to market. This gives all retailers an option to choose Continental, and now Goodyear far more easily than the exclusive distributor model for P&A.
Finding the right partners is key, and we are very impressed by Lyon Cycle’s company structure and approach to the market and look forward to working with them.”
Retailers can expect the integration of Continental and Goodyear products into the distributor’s inventory in the coming weeks.
The brands will make their debut alongside Lyon Cycle at the upcoming COREbike event, scheduled to take place at Whittlebury Hall from Sunday, February 18, to Tuesday, February 20.
Visit the Monza room at the event for discussions about the range, featuring on hand advice from Cambrian Tyres.
For further information, contact a Lyon Cycle sales representative, or contact sales on: 01539 624 040.
