Advertising during a recession may seem like an unnecessary expense, but some bike dealers have found that marketing has become even more essentialduring the economic downturn.
Radio advertising is a relatively inexpensive way to promote bike stores locally, according to Alan Cotty of Studio24: “With radio, when your advert is broadcasting it’s the only thing on-air gaining the audience’s attention.”
He added: “Radio is flexible and the format of the advert or campaign can be changed quickly. Radio also reaches people at key times of the day, which can be tailored to the season. It’s a very powerful medium.”
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