BikeBiz Bicycle and cycling retail news
Each and every BikeBiz Award is lobbied for, judged and won by the trade and the process is starting now – we’re asking for you to lobby us, telling us who you think deserves one of the prizes.
All you have to do is suggest who should be in the running for an award, with a sentence or two explaining why the company deserves it and email it to bikeawards@intentmedia.co.uk.
You’ve got until July 2nd to lobby, after which we’ll compile the list of finalists, which will be announced in August. Then it’s time for the industry judges to choose the winners, to be revealed at the Awards night on Wednesday September 25th at the Hilton Metropole, NEC, Birmingham.
This year the awards are being supported by Event Partners Suarez and JVC.
Without further ado, here’s how to get involved…
INDEPENDENT RETAILER
Who is eligible for this award?
This award is open to any independent specialist cycle retailer with ten or fewer stores and must not carry out their retail business exclusively over the internet.
Judges will consider the following criteria:
● Customer service
● Product knowledge
● Range and in-store merchandising
● Marketing activity
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
SPECIALIST RETAILER
Who is eligible for this award?
This award is open to online retailers and High Street chains in the cycle retail business.
Judges will consider the following criteria:
● Commitment to an orderly marketplace
● Reliability
● Range
● Customer service
● Product knowledge
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
WORKSHOP SERVICES
Who is eligible for this award?
This award is open to any retail bicycle workshop currently operating in the trade, whether independent, High Street chain or a solely workshop business, in addition to workshop service providers.
Judges will consider the following criteria:
● Organisation
● Customer communication
● Level of training of workshop staff
● Popularity
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
STAR STORE
Who is eligible for this award?
This award is open to any single cycle retail shop, including independents, High Street chains or mainstream outlet.
Judges will consider the following criteria:
● Customer service
● Reputation
● Product knowledge
● Merchandising
● Marketing activity
● Sales performance
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
BIKE DISTRIBUTOR: SALES TEAM
Who is eligible for this award?
This award is open to any high achieving distribution sales team, selling bicycles to trade outlets.
Judges will consider the following criteria:
● Sales performance
● Over achievement
● Customer service
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
BIKE DISTRIBUTOR: MARKETING TEAM
Who is eligible for this award?
This award is open to any high achieving distribution marketing team, raising the profile of their bike brands.
Judges will consider the following criteria:
● Creativity and execution
● Impact on sales performance
● Effective communication of product message
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
P&A DISTRIBUTOR: SALES TEAM
Who is eligible for this award?
This award is open to any high achieving distribution sales team selling P&A to trade outlets.
Judges will consider the following criteria:
● Sales performance
● Over achievement
● Customer service
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
P&A DISTRIBUTOR: MARKETING TEAM
Who is eligible for this award?
This award is open to any high achieving distribution marketing team, raising the profile of their P&A brands.
Judges will consider the following criteria:
● Creativity and execution
● Impact on sales performance
● Effective communication of product message
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
SPECIALIST DISTRIBUTOR
Who is eligible for this award?
This award is open to any distributor operating to a high standard inside a particular sector within the cycle or outdoor industry.
Judges will consider the following criteria:
● Customer service
● Speed of service
● Fulfilment
● Commitment to an orderly marketplace
● Product condition
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
SPECIALIST PRINT PUBLICATION
Who is eligible for this award?
This Award is open to any consumer-facing magazine dedicated to cycling.
Judges will consider the following criteria:
● Compelling editorial
● Circulation development
● Design
● Independence and integrity of reviews
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
SPECIALIST CONSUMER WEBSITE
Who is eligible for this award?
Any consumer-facing bicycle-based media website or blog can win this Award.
Judges will consider the following criteria:
● Compelling editorial
● Circulation development
● Design
● Independence and integrity of reviews
● Reliability
● User interface
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
COVERAGE BY NON-SPECIALIST MEDIA
Who is eligible for this award?
This Award is solely for best cycle coverage from a general interest magazine in a national newspaper section or broadcast outlet.
Judges will consider the following criteria:
● Compelling editorial
● Knowledge and understanding of cycle sector
● Reach and influence
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
BEST USE OF SOCIAL MEDIA
Who is eligible for this award?
This award is open to any retailer, distributor, brand or cycle organisation that has made the biggest positive impact on their brand via social media, including You Tube, Twitter, Facebook, Vimeo or any of the various other social media channels.
Judges will consider the following criteria:
● Effectiveness in bring the brand/company to a wider audience
● Engaging with customers and social media audience
● Innovation in type of communication
● Influence
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
BIKE BRAND
Who is eligible for this award?
This award is open to any bicycle brand.
Judges will consider the following criteria:
● Commercial success
● Innovation
● Marketing
● Performance
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
P&A BRAND
Who is eligible for this award?
This award is open to any bicycle parts and accessories brand.
Judges will consider the following criteria:
● Commercial success
● Innovation
● Marketing
● Performance
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
RETAIL SERVICES
Who is eligible for this award?
This award is open to any company offering services to retailers, from EPOS and ecommerce, to cycle specialist shop fitters or similar.
Judges will consider the following criteria:
● Commercial success
● Reputation in the industry
● Impact on retailer businesses/reputation
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
TRAINING
Who is eligible for this award?
This award is open to any service or training provider operating within the cycle industry, whether providing sales training, bike maintenance or similar.
Judges will consider the following criteria:
● Impact on the industry
● Reach
● Reputation
● Customer service
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
CYCLING ADVOCACY ACHIEVEMENT
Who is eligible for this award?
This award is open to any scheme, initiative, event or project designed to encourage more cycling or bring new riders into cycling.
Judges will consider the following criteria:
● Level of publicity
● Campaign impact beyond existing cyclists
● Campaign impact to existing cyclists
● Marketing
How do I make my opinion heard?
All BikeBiz readers can email their nomination to bikeawards@intentmedia.co.uk by July 2nd with a brief summary of why you think the nominee has had an outstanding 12 months.
How are these awards won?
BikeBiz will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists in August. The winner is then voted for by the Judging Panel, which will consist of at least 50 industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
BikeBiz Awards 2013: Dates to remember
● Lobbying closes Tuesday July 2nd
● Finalists announced August
● BikeBiz Awards night takes place on Wednesday September 25th
● Industry judges will be listed in the November issue of BikeBiz
Lobby us at: bikeawards@intentmedia.co.uk
Sponsorship enquiries should be directed to Jake Adams at Jake.Adams@intentmedia.co.uk or call 01992 535647
If you’ve got any questions email us at bikeawards@intentmedia.co.uk or call 01992 535646.
