BikeBiz Bicycle and cycling retail news
Interbike has hired Lifeboat Solutions, an event management consulting firm, to assist with on-site logistics and operations for its 2009 OutDoor Demo to be held in Boulder City, Nevada, September 21 and 22.
Lifeboat Solutions will work together with the Interbike staff to help ensure the success of the two-day OutDoor Demo event held in conjunction with Interbike, September 23-25.
More than 3,500 bicycle retailers and members of the media will gather at the Demo to test the latest bicycles and accessories on Bootleg Canyon’s world-class XC mountain bike trails, downhill-specific courses, purpose-built BMX track, a closed road course and cyclo-cross demo course.
Lance Camisasca, Lifeboat Solutions president and former Interbike show director, said:
"We will be on-site assisting exhibitors during set-up, executing the demo layout and assuring a seamless move-out.
