BikeBiz Bicycle and cycling retail news
Following on from the last report on the supermarket’s cycle sales activities, it has emerged Lidl are currently selling an Ultegra specced Stratos road bike for just £799.99.
The build is said to be worth as much as £1,500 and weighs in at just 8.85kg, utilising a carbon fork and aluminum frame.
The build also features components from Selle Italia, Continental, as well as Shimano’s WH-RS10 wheelset.
According to Lidl.ie the bike comes fully assembled, can be home delivered and comes with a free tool kit and shoe plates.
It is not yet clear if the promotion is running exclusively in branches of Lidl in Ireland, or whether the UK branches are also carrying the model.
Given the current shortage of road bikes in this price bracket, the bikes spec and the astonishingly low price – should cycle retailers be concerned? share your thoughts here.
