BikeBiz Bicycle and cycling retail news
Following a period of uncertainty over the future of the LeMond brand, the Revolution trainer is back, with Greg LeMond at the helm of a newly formed LeMond Inc performance cycling business.
The Tour de France winner’s new company will specialise in innovative cycling products with the LeMond Revoluton Indoor Training becoming the flagship product. The trainer is used by the Garmin-Sharp professional cycling team.
LeMond said: “The Revolution trainer will serve as our foundation.” Upon that foundation will be a line of Revolution-compatible accessories designed by LeMond and his ensemble of innovators.
“For the last 30 years I have been passionate about design and technology. This new company gives me the opportunity to dream again. For starters, I am excited to bring LeMond to Minneapolis. The community here is full of engineers, developers, and designers with a serious passion for cycling and I really look forward to drawing from this deep talent pool."
LeMond director of sales Gene DiMenna explained: “We are very pleased to be partnering with Saddleback at such an exciting time for both companies. Saddleback has an excellent reputation for representing performance brands and for their highly visible marketing strategy. We particularly like the way they are respected in the cycle sport market and feel they will be a great fit for all that our brand stands for.”
Saddleback MD Andy Wigmore added: “We were very disappointed with how things worked out last year especially given the intensive marketing support we had given the LeMond brand since we launched it in 2010 and the appetite we had subsequently created for the product.
"We are very pleased to have the opportunity to be able to use this legacy and partner with the new management team at LeMond Inc. The Revolution trainer is a class leading product with a loyal following and we look forward to being able to offer it again very soon.”
