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Organisers of the new Gravel & Adventure Bike Expo, a “new boutique add-on to the Adventure Travel Show,” have announced that limited stands now remain for the inaugural show.
The show will be held at the Business Design Centre in Islington on 10-11 January 2026.
Organised by Chris Holman, part of the COREbike team and a long-time organiser of cycling events in the UK, says the ready-to-go stand packages, which are installed by the team at Bespoked.cc, include laser cut walling, logo board, light, electrics and plinths and shelving/racking.
Just over two thirds of the stands are taken now so there’s still time for brands to get involved. The consensus is that it fills a gap for a buoyant part of the market at a good time of year, so it would be great to see all the available stands filled with the right brands – Chris Holman
Already attending are Surly, Schwalbe, Teravail, Old Man Mountain, Fidlock, Kinesis, Vielo and Reilly. The team said the show will also have cycle travel specialists: Italy Bike Hotels, Monopati Hike & Bike, and Bicyclewanders.
Claire Dowey, founder of epicroadrides.com, has a stand and will also be on stage to talk about prepping for bike packing/long-distance trips and giving her pick of the best riding destinations to head for in 2026. Liam Mercer from off-road.cc is hosting brand chats on the latest bikes, bag sets, clothing and other adventure kit, including a session with Vielo’s Ian Hughes.
The Round the Campfire sessions hosted by Emma Cole will feature a line-up of adventure cyclists, including Josh Ibbett, Angus Young, Steve Bate, Ade Ola and Duncan Covey.
Finally, round-the-world record holder Mark Beaumont is at the show to relaunch his Endurance podcast and will be appearing on stage and hosting live chats with riders and show guests.
ISON returned to the Adventure Travel Show in 2025 with Surly and once again we met a different type of customer there – one that had a genuine interest in our bikes and the type of riding that each was designed for. They were knowledgeable and enthusiastic, often with 1000’s of miles of adventure under their tyres – Pat Joscelyne, Surly UK manager, ISON Distribution.
Brands can chat to Elaine or Chris about the show, or complete an enquiry form.
