KTM Bike Industries UK has appointed Nick Pole as UK Marketing Manager to strengthen its UK team as it builds on the brand’s recent UK relaunch and release of its MY’27 range.
Nick has more than 15 years of marketing experience in the cycling industry. He joins from Goodyear Bicycle Tires, where he was Marketing Manager and led global campaigns and product launches. Before that, he spent seven years as Marketing Manager at BikePark Wales.
A KTM Bike Industries UK spokesperson said:
“Nick combines international brand experience with a rider-first understanding of the UK market. As we grow our dealer network, he’ll play a key role in raising KTM’s profile and supporting our retail partners.”
The appointment is part of KTM Bike Industries UK’s relaunch strategy, which is built on local support, parts availability, warranty services and technical expertise. Nick will work alongside UK Sales Manager Phil Woodward to bring the MY’27 range to market through a network of specialist retail partners.
In his new role, Nick will lead the UK’s marketing strategy, covering brand awareness, digital and social channels, media relations, events and dealer marketing support.
Nick said: “I’ve ridden and worked in this industry my whole career, and KTM has a heritage and a range that stands up against anything on the market. My focus is on telling that story to UK riders and giving our retailers the tools to bring it to life in store and online.”
Retailers and media can contact Nick at nick.pole@ktm-bikes.co.uk.
