Austrian bike brand KTM has announced it is returning to the UK market, with the brand stating “we aren’t just bringing back the bikes; we’re bringing a whole new level of local support.” At the heart of the relaunch is a new distribution model. For the rider, this means the days of “importing the dream” are over. By establishing a dedicated UK presence, KTM is aiming to ensure that local bike shops and customers have immediate access to parts, warranty support, and technical expertise.
“KTM has a heritage rooted in racing and precision,” says the KTM UK team. “Our goal is to match that Austrian engineering with world-class British support. We’re not just back in the UK; we’re here to stay.”
According to the company, the 2026 KTM range isn’t just a global catalogue dropped onto UK shores; it’s a lineup built for the grit and variety of British riding. As the KTM UK team puts it: “Whether you love sending it at BikePark Wales, getting your lycra on and getting your cadence up, or simply need a tool to get to work on, we’ve got you covered.”
From elite-level racers to the next generation of riders, the new fleet is landing now:
- Mountain & E-MTB: Featuring the podium-topping Scarp XC series and the heavy-hitting, Bosch-powered Macina range—perfect for those long days in the valleys.
- Road & Gravel: High-speed asphalt eaters like the Revelator and the versatile X-Strada gravel builds for when the tarmac ends.
- Urban & Commuter: Bulletproof, stylish solutions like the Life series, engineered to make the daily grind the best part of your day.
- The Next Generation: KTM hasn’t forgotten the youngsters. The KTM range brings the same Austrian engineering to kids’ bikes, ensuring the future of the sport starts on the right wheels.
More Than Just Bikes
It doesn’t stop at the frame. KTM is launching with a full ecosystem of Performance Parts, Technical Clothing, and Accessories. From jerseys to essential workshop spares, you can now deck out both yourself and your ride in the iconic orange livery.
Want to be part of KTM’s return to the UK?
Whether you’re looking for your next bike, interested in becoming a dealer, or keen to work with the brand, our team is here to help.
Get in touch today or visit: www.ktm-bikes.co.uk
Media & Partnership Opportunities
KTM Bicycles UK is actively seeking to collaborate with trusted cycling media, content creators, and industry voices across the UK to support the brand’s return. With a strong pipeline of new models arriving, there will be opportunities for first rides, long-term test bikes, reviews, and exclusive content collaborations across multiple categories including MTB, e-MTB, road, and urban mobility. Publications, journalists, and creators interested in working with KTM Bicycles UK are invited to get in touch to explore partnership opportunities and gain early access to upcoming models.
Opportunities for UK Retailers
The relaunch also opens the door for independent bicycle retailers across the UK to partner with KTM Bicycles UK. With strong brand recognition, premium product positioning, and dedicated local support, KTM presents a compelling opportunity for dealers looking to expand their offering with a globally respected manufacturer. Retailers interested in becoming authorised partners are encouraged to make contact as the network begins to expand.
