New sales and marketing team recruited for dealer direct business

Kona Bicycles puts new UK team in place

Kona, now working directly with UK bike dealers as of July 1st 2011, has revealed its new UK sales and marketing team.

Andrew Butler will head up UK sales and will shortly visit all current UK Kona dealers. Butler’s experience in the UK bicycle market spans 25 years, having worked with Kona Bicycles for the past ten years.

Butler will be supported by Meriem Maher, who will run internal sales for the UK from Kona’s Monaco office. Maher has worked with Kona in the UK for ten years. She will be joined by Richard Aelter who will take care of any UK warranties. Aelter has a wealth of experience from the World Cup DH circuit where he has been a mechanic for Fabien Barel among others.

UK communications will be handled by Ben Gaby. With ten years experience of the Kona brand and the UK bicycle market, Gaby will work with UK press and Kona’s worldwide marketing group based out of British Columbia, Canada.

"It’s an exciting time for the UK bicycle market," said Butler. "With Kona’s established UK customer base, plus the benefits of dealing directly with Kona, dealers can expect a healthy future. Dealers will have access to the immense European stock holding and better margins for 2012."

The brand is currently looking to appoint further staff in the UK. Find out more on the BikeBiz jobs board.

Kona’s 2012 range will be launched at Kona’s European HQ in Geneva mid-July.

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