Kask announces partnership with Mudiiita cycling team

Global helmet brand Kask has joined forces with the Mudiiita cycling team for the 2018/19 season.

Mudiiita’s Nikki Brammeier will wear Kask’s leading helmets Valegro and Protone throughout the cyclo-cross season.

Brammeier launched the Mudiiita cyclo-cross project in 2017, creating a team for herself while helping to bring more young people into cyclo-cross and racing.

She said: "I’m really excited to have Kask come on board to partner up with Mudiiita.

"I’m grateful for the support and enthusiasm they have shared in the project and also myself, to get this kind of support from a partner is really something special.

"For me it’s essential to have a high-quality helmet brand on board; in cycling, crashes happen all too often, so knowing I have the support of Kask means I can focus on my racing form."

Kask brand manager Ylenia Battistello said: "What the Mudiiita cyclo-cross project is striving to achieve for young riders in the UK is fantastic, and we are so proud to be able to support Nikki and the team’s work in helping get more people into the sport.

"Safety should never be a reason for youngsters not to give cyclo-cross, or cycling, a try; our helmets are developed to the highest standards of safety, and together with Nikki and Mudiiita we endeavour to grow the numbers of kids and young adults participating."

Launched earlier this year, the Valegro weighs 180 grams and is the lightest aero helmet in Kask’s range thanks to its ventilation system.

With a focus on aerodynamics, the Protone takes into account the cyclist’s posture and how they behave while riding, for example, the rider can insert their sunglasses into the helmet mid-race without increasing drag.

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