Juice Lubes has updated its bike cleaner range with a new and improved formula for Bike Cleaner and Bike Cleaner Super Concentrate product lines.
The updated products have been introduced with a new look and updated packaging as part of the brands ongoing rebranding exercise.
The new formula boasts improved performance whilst retaining its eco credentials, remaining biodegradable and using 100% recyclable packaging.
The new concentrate is thicker in consistency and more gel-like, accommodating the increased additives and enhanced cleaning power. Formulated from the ground up, the updated formula goes hard on dirt and grime whilst not stripping away precious greases. The thicker concentrate creates a cleaner that clings to the bike with increased dwell time.
One litre of concentrate still makes 10 litres of regular Bike Cleaner, meaning it goes twice as far as most competitor products in this sector.
Rob Cook, Brand Manager at Juice Lubes, comments: “When we started working on our rebrand, we knew it was the perfect time to bring an updated cleaner to market. Materials have improved significantly in recent years, and we wanted to take advantage of this when developing the updated formula.
Developed and tested over a two-year period, this new cleaner is a true upgrade that delivers the best possible performance at an affordable price. We carefully selected premium foaming agents and additives to create a product that makes cleaning easier, penetrating dirt and grime to lift it away from the bike.”
Bike Cleaner and Bike Cleaner Super Concentrate have both received updated pricing, and a 5L concentrate option has also been added to the range.
RRP:
1L Bike Cleaner – £11.99
1L Bike Cleaner Super Concentrate – £29.99
5L Bike Cleaner Super Concentrate – £99.99
Available now direct from Juice Lubes, or through Ison Distribution for UK trade customers.
