ABUS (UK) is pleased to announce the addition of Joshua Lawless to their team, in the newly created position of Brand Representative – Mobile Security – London and Home Counties.
Joshua becomes the third territory based, ABUS UK representative, supporting all ABUS retailers, and the ABUS UK distributors, Upgrade Bikes and Bob Elliot & Co.
Joshua is from Southeast London, but now resides near Stevenage, where he has been for the last 18 months. He previously lived in Dubai, working for Wolfi’s, described as the Middle East’s “Cycling Candy Store”, where he worked for 4 years, as CRM Manager and Senior Key Accounts Manager. Before Wolfi’s, Joshua was a B2B Manager at London bicycle store and distributor, Brick Lane Bikes.
Josh is a massive sports fan who is up for watching and competing in almost anything. Joshua used to be a semi-pro cyclist, having raced in France for a couple of seasons and competed in a few lower-grade UCI races.
Simon Ford, Sales & Marketing Director at ABUS UK, says, “Over the past two years, we’ve achieved significant growth by being highly active and deeply engaged with athletes, consumers, and trade partners. By supporting our customers and distributors—and with the addition of Joshua—we’re positioned to do even more.”
Joshua says, “I am really excited to be joining ABUS UK at such a dynamic time for the brand. Having previously worked closely with ABUS during my time at Wolfi’s, I already have a strong understanding of the brand, its values, and its reputation for quality in mobile security. With experience across retail, distribution, and international markets, I’ve seen first-hand how important strong relationships and reliable products are to both riders and retailers. I’m looking forward to supporting our partners across London and the Home Counties, while helping to further grow ABUS’s presence within the UK.”
Joshua can be contacted by email, josh.lawless@abus-uk.com and by phone on 07984 343576
