Marketing & E-Commerce Coordinator

Marketing & E-Commerce Coordinator

MVC UK Group – Castelli | Sportful | Karpos | Zoot

Position Overview

MVC UK Group Ltd, the UK subsidiary of Manifattura Valcismon S.p.A, is seeking a Marketing & E-Commerce Coordinator to lead UK digital marketing, social media, PR coordination and B2C web content for Castelli, Sportful, and Karpos.

This is a hands-on, founding-team role, is a brand-facing role suited to someone who can plan and deliver marketing activity across digital, retail and events channels, while working closely with the Italian head office brand teams to ensure UK content and campaigns stay true to each brand. The role also supports the wider commercial team, including sales and the custom clothing service, with brand and marketing materials.

Company Overview

Founded in 1946 as a family-owned wool yarn production company in Northern Italy, Manifattura Valcismon (MVC) developed technical apparel for cross-country skiing athletes before expanding into cycling through the Sportful brand.

In 2003, the company added Castelli to its portfolio. With roots dating back to 1876, Castelli is now one of the world’s leading cycling apparel brands, with a strong presence in the UK market across both inline and custom products.

MVC also owns Karpos, a European outdoor brand with plans for further growth in the UK market, and Zoot, a leading triathlon brand. MVC UK Group Ltd is the UK importer and commercial operator for all four brands, managing sales, e-commerce, distribution, customer service, marketing and product activity for the UK and Ireland markets.

Key Responsibilities

Digital Marketing & Social Media

• Manage and grow UK & Ireland specific content plans for Instagram, Meta and LinkedIn presence for Castelli, Sportful and Karpos. 
• Plan and deliver social media content calendars and campaigns for the UK and Ireland markets, coordinating with the Italian brand teams on content and assets.
• Support ambassador and athlete programme activity with UK and Irish cyclists and outdoor athletes.
• Track and report on social and digital campaign performance.

E-Commerce & Website

• Own and update UK-localised website content plans and landing pages for each brand.
• Maintain accurate UK English seasonal product content.
• Manage B2C web content, ensuring product information, imagery and campaign pages are current with Italian team.
• Monitor UK e-commerce performance and report on traffic, conversion and campaign results with Italian team.

PR & Trade Shows

• Coordinate UK trade show presence, in line with country requirements.
• Support the UK PR agency relationship for Castelli and Sportful.
• Working with Italian Head office to build PR for Karpos in the outdoor world.
• Assist with brand and product launch activity, press samples and media requests.

Brand & Cross-Functional Support

• Support development of the custom clothing (B2B) product and pricing brochure and supporting marketing materials.
• Coordinate with sales and customer service on retailer marketing materials and point-of-sale assets.
• Support community engagement activity — clubs, events and local cycling advocacy.

Qualifications

• Experience in marketing, e-commerce or brand coordination, ideally within cycling, outdoor or sports apparel.
• Confident managing social media platforms and content scheduling tools.
• Experience with website CMS and/or e-commerce platforms.
• Experience working with CRM systems.
• Strong copywriting and content creation skills.
• Comfortable working with PIM, CMS or other product data systems.
• Highly organised, able to manage multiple campaigns and projects at once.
• Ability to work effectively with colleagues in the UK and at the Italian head office.
• Interest in cycling, triathlon or the outdoor industry is a strong plus.

Compensation

• Base salary: £30,000 – £38,000 per annum, depending on experience.
• Contract type: Permanent, full-time.
• Location: Farnborough, Hampshire UK office.
• Further benefits as set out in the MVC UK Employee Handbook, which may include private medical insurance and death-in-service cover depending on role and tenure.

Reports To

• UK Country Manager
• Functional coordination with the head office brand and marketing teams (Italy)

Key Relationships

• UK Country Manager
• Head office Brand & Marketing teams (Italy)
• Sales and Customer Service teams
• Custom Clothing Design Coordinator
• External PR agency
• Trade show organisers and event partners

Culture

Sport is at the heart of our company – from participation and performance to supporting our sponsored teams. We are driven by product innovation, operational excellence and continuous improvement. We look for people who are practical, collaborative, passionate about delivering results, and eager to grow with the business.