Key Account Manager

Key Account Manager

At Silverfish, we don’t just distribute bikes and components, we live and breathe the ride.

Since 1999, we have been supplying the UK’s best bike shops with some of the world’s most respected cycling brands including Fox, Yeti Cycles, Troy Lee Designs, 100%, Norco, Galfer and Michelin. Today, Silverfish continues to grow across the UK and Europe, building long term partnerships with retailers and bringing premium products to riders who demand the best. 

We are now looking for a commercially driven Key Account Manager to join our UK sales team and help drive sustainable growth across our portfolio of premium cycling and technical brands.

This is a strategic sales role focused on developing national retail partnerships, delivering category growth and maximising both sell-in and sell-through performance across key accounts.

Your Mission

You will be responsible for managing strategic national retail accounts and building long term commercial partnerships that support growth for both Silverfish and our retail customers.

Success in this role is about more than hitting targets. It is about understanding the market, using data to drive decisions, and becoming a trusted partner to some of the UK’s leading cycling retailers.

Your focus will include:

• Managing and growing strategic retail accounts 
• Delivering joint business plans and category growth strategies 
• Driving sell-in and sell-through through data led commercial insight 
• Leading commercial discussions including promotions, ranging and trading agreements 
• Supporting successful go-to-market activity across premium cycling brands 
• Building strong partnerships across retail, ecommerce and internal teams 

What You’ll Be Doing

Owning Your Accounts

You will take responsibility for a portfolio of key national retail partners, ensuring strong commercial performance and long-term growth opportunities across the Silverfish brand portfolio.

Your role will involve:

• Managing strategic retail accounts operating data driven buying models 
• Developing accurate forecasts, account plans and ranging strategies 
• Delivering exceptional customer service within a high SKU, multi-category market 
• Supporting retailers with ecommerce performance and digital merchandising 
• Developing commercially effective promotional activity 
• Leading annual trading agreement and commercial negotiations 
• Supporting product launches with coordinated retailer engagement and training 
• Visiting customers regularly to strengthen relationships and review performance 
• Collaborating closely with marketing, supply chain, operations and brand teams 
• Managing account profitability through strategic commercial planning 
• Meeting and exceeding annual sales targets 

This is a highly collaborative role requiring strong commercial awareness, excellent organisation and the ability to manage multiple priorities effectively.

Who You’ll Be Working With

You will report into the Head of Sales and work closely with the wider sales, marketing, operations and brand teams across Silverfish.

You will also work directly with key national retail customers, helping shape long term category strategies and driving growth across multiple premium cycling brands.

At Silverfish, teamwork matters. We work collaboratively, support each other and are passionate about helping our retail partners succeed.

What We’re Looking For

• Proven experience in strategic account management or senior sales 
• Strong commercial awareness and analytical capability 
• Advanced Excel skills and confidence working with complex data 
• Excellent planning, organisational and problem-solving skills 
• Strong communication and relationship building ability 
• Self-motivated with excellent time management 
• Proactive, adaptable and commercially driven mindset 
• Full UK driving licence 

Desirable Experience

• Experience within cycling, outdoor, sporting goods or technical product industries 
• Experience managing national retail accounts 
• Understanding of ecommerce and digital merchandising 
• Passion for the cycling industry 

Why ride with Silverfish?

We don’t just distribute world class bike brands; we live and breathe the ride.

At Silverfish, you’re part of a team that cares about doing things properly, supporting each other, and pushing forward together.

Our DNA:

• We’re up for it.
• We’re on it.
• We give a shit.
• We’re in it together.

At Silverfish, our people are everything. In return for your passion and commitment, we offer:

• Competitive salary dependent on experience 
• Commission structure 
• 25 days annual leave rising to 27 after 3 years 
• Discretionary company bonus 
• Pension scheme following probation 
• Shorter working week with early Friday finish 
• Cycle to Work and retailer discount schemes 
• Employee discounts across Silverfish brands 

We are passionate about the brands we represent and the industry we work in. If you are commercially driven, relationship focused and excited by the opportunity to work with some of the best brands in cycling, we would love to hear from you.

Ready to make your mark? We would love to hear from you.

Silverfish is a committed equal opportunities employer.

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