Inside Sales Executive

Website Cannondale

For more than 50 years, Cannondale has been a leading innovator in the cycling world.  As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

Job Description

Job Title: Inside Sales Executive

Location: Poole (hybrid working pattern available)

Position Summary

This role is responsible for providing a frequent point of contact for the UK dealer  base. Sales Executives are responsible for providing excellent customer care &  support while supporting their allocated Outside Account Manager. Existing accounts  are developed and opportunities identified to generate new sales & additional  business for their assigned region.

Reports to: Inside Sales & Sales Operations Manager 

Duties and Responsibilities

Main responsibilities 

  • Operates in a Team Selling environment supporting all CSG brands. 
  • Will have direct and indirect responsibility for accounts within assigned market area.
  • Answers inbound telephone calls and emails, from bicycle retailers pertaining to sales, product, delivery, inventory, customer complaints and general inquiries; in a professional and  timely manner. 
  • Places outbound sales and service calls to existing regional dealer base. 
  • Achieves and maintains indicated communication service levels. 
  • Maintains the customer database and processes customer and order related administration.
  • Assists in the achievement of all commercial targets, communicate current offers and maximize sales opportunities. 
  • Identifies new business opportunities and makes contacts with prospective customers.
  • Enters sales orders and ensure timely shipment by actively managing the order book.
  • Assists dealers with inventory analysis and makes suggestions for improving inventory.
  • Maintains relationships with existing customers through effective customer service.
  • Sell and up-sells bicycle related products through outbound sales campaigns.
  • Promotes new product line for each year and act as technical product expert for dealer base.
  • Tracks sales/service interactions through CRM and update/maintain retail accounts information, including dealer contacts, account notes, floor share, and account notes.
  • Recognises, documents, and alerts the IBD Sales Manager of trends in dealer calls.
  • Assists with on-the-job training for new employees. 
  • Projects a professional company image through all lines of communication
  • Provides weekly sale forecasts for select accounts. 
  • Track sales, credits, inventory transfers and other regional adjustments, to select dealers. 


  • Follows internal controls and company policies as set by company and job function.
  • Champions and encourages a positive working environment and effective teamwork in line with the Company’s values, behaviours and culture. 
  • Contributes to the success of the business by leading or assisting with other projects and  tasks as assigned.

Skills, Experience Required

  • Hardworking, professional, positive, friendly, reliable and approachable 
  • Strong computer skills with working knowledge of Excel, Word, Outlook 
  • Proven track record in sales 
  • Minimum 2 years of experience in a customer service/retail role 
  • Strong verbal and written communication skills 
  • High levels of attention to detail 
  • Technical knowledge of bicycles and the cycle industry 
  • SAP experience, or similar program

To apply for this job please visit

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