Role: HUNT Dropbar Marketing Specialist (UK Focus) Role: Full time Exclusive (38.75 hrs/week, 8:30-5:00pm) Location: Partridge Green, West Sussex Application close date: 24 November, 2023 ITS CYCLING Limited (‘TheRiderFirm’) was founded in June 2013, with the goal of serving devoted riders through the design, engineering and sale of exceptional cycling products. The Rider Firm wholly owns four cycling product brands that were all created and grown in-house in Sussex, UK; HUNT Wheels, Privateer Mountain Bikes, Cairn E- Bikes and Dissent 133 Equipment. The Rider Firm seeks an exceptional candidate to fill the role of HUNT Dropbar Marketing Specialist. In this full-time role, you will work in-person three days per week in our West Sussex HQ, bridging the worlds of product development, engineering, supply chain and marketing. The right candidate for the job will be passionate about bikes and riding, and eager to serve fellow riders by creating the best possible products. We are looking for a dynamic, energetic, and innovative brand manager or marketer who has 1-3 years experience in marketing execution. Key functional areas include public/media relations, email marketing, print and digital advertising, sports marketing, event marketing, content creation, and social media marketing. This role reports to The Rider Firm Marketing Director/CMO, Bryson Ross. Role & Responsibilities Serves riders by helping to creating and communicate the best possible products to improve their riding experience. Contributes towards the growth and evolution of the HUNT Wheels business, with a focus on UK riders but supports marketing and brand growth goals throughout USA, Europe, and rest of World. Manages relationships with journalists and endemic media publications, keeping them informed of brand and product updates, product launches, and identifying opportunities for product reviews and in-depth product and engineering development or company features. Plans and executes best-in-class product launches; creates press materials, organizes asset and content capture, manages go-to-market calendar and press package distribution. Creates conversion-focused and community-minded content for regular email and social media marketing campaigns. Maintains and grows relationships with HUNT owned audiences across platforms. Adapts to business needs and promotes sell across road and gravel-related dropbar products (primarily HUNT, with some marketing support for Cairn Cycles) Leverages athletes, industry partners and creative campaigns to consistently grow owned audiences (email subscribers, social audience, etc.). Creates, maintains and executes against a dropbar category communication and content calendar that connects with riders through PR, web, video, social media, email, and paid advertising. Contributes to annual brand strategy and marketing plan designed to reach new riders and strengthen relationships with existing riders. Plans and executes paid media campaigns. Briefs and collaborates with graphic designers on advertising creative production. Executes ad trafficking responsibilities and manages advertising budget. Collaborates closely with engineering, product development and supply chain teams to help create the best possible products for riders. Plans and attends consumer and media-facing in-person events on behalf of HUNT Wheels. Works with ecommerce team to optimize website content, copy and navigation for dropbar riders. Technical ecomm/design skills are not required for this role. Supports OE manufacturer relationships. Listens to riders. Understands rider needs. Identifies market trends and emerging technologies, find ways that we can continue to innovate and improve products for riders. Relays intel back to product development team to bring innovations to life. Presents new products and technologies to external media representatives and internal stakeholders. PR communications and relationships Person Specification A deep passion for dropbar riding culture (road, gravel, track, cyclocross) is a must for this role, and desire to serve riders with excellent communication, transparency, and clarity. Marketing and communications-related education (Marketing, Communications or related field) appreciated but not required. 1-3 years experience in marketing, with relevant experience in public relations, email marketing, event marketing, brand marketing, print and digital advertisement, sports marketing, content creation, and social media marketing. Highly proficient in excel and able to manipulate data and use formulas. Very strong written and verbal communication skills, with experience in copywriting, editing, and asset creation. Comfortable and eager to create content for all relevant social media platforms, and has proficiency with relevant CRM, ecommerce, and ROS platforms. Ability to work autonomously and as part of a team; delivers well under pressure and adheres to deadlines. Comfortable speaking to groups, on camera, and directly with journalists in presentation, product pitch and interview formats. A proactive approach to anticipating rider and stakeholder needs; thrives in a fast paced, always-changing environment. Belief in the core values of The Rider Firm Ethos which enable us to succeed and achieve (Riders, Family, Excite, Better, Positive change, Invest respectfully, We are grateful). If this sounds like something you'd be interested in please send your CV to Careers@TheRiderFirm.CC