BikeBiz Bicycle and cycling retail news
Jim Walker has signed an exclusive deal to bring Zipvit Sports Nutrition to the UK cycle industry.
The latest product from the Zipvit stable is the ZV7c Gel, pitched as packing twice the carbohydrate punch of its competitors and double the caffeine kick of a Red Bull. The concentrated dose means riders can carry fewer gels.
“We’re incredibly excited to be bringing Zipvit Sport to UK retailers,” enthused Jim Walker marketing manager Tom Marchment. “We know there is already a huge demand from consumers and trade alike. Many of us here already use the products and we know how well they work and also how tasty they are.”
The Zipvit range includes energy and recovery drinks, protein and energy bars, gels and energy chews. We’ve got more on the new range in the December issue of BikeBiz, which lands this week.
For more information on the new-to-the-UK range contact Jim Walker on 01323 445 150, at info@jimwalker.co.uk, or at the firm’s trade-only site b2b.jimwalker.co.uk.
