The distributor will bring World Downhill Champion Danny Hart to help celebrate with dealers at Core Bike 2012

Ison celebrates 20 years in the bike business

Ison Distribution celebrates 20 years in the cycle industry in 2012 and will be kicking off the festivities at the Core Bike Show.

The firm said it has many different promotions planned including World Downhill Champion Danny Hart making an appearance and signing special posters for dealers.

Hart is co-sponsored by ODI Grips, MRP and Schwalbe and the three brands are distributed in the UK by Ison.

Ison will also have several special ’20 years’ promotional items for dealers.

Many International brand managers and owners will be on hand to offer detailed information and background on their products including Tim Fry (MRP and White Brothers), Colby Young (ODI Grips), John Fleck (Surly Bikes) and Michel Spatariu (Toba and Voyager).

With more new brands added to its portfolio for 2012, Ison have expanded its prescence and now has three rooms to visit: Indiannapolis, Imola and S12. The full list of brands can be seen on the Core Bike website ( and include new additions Toba and Voyager (new cycle luggage ranges) and Vincero design water bottles (magnetic fixings).

Ison said: "Dealers are cordially invited to come along, look at the quality products that are available from Ison and celebrate their 20 years of involvement in the cycle industry…as well as taking away some very nice promotional items."

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