The childrens' bike brand created by Isla Rowntree is opening a US hub, and it's in the most bike-centric city in America.

Islabikes opens US HQ in Portland, Oregon

Islabikes is launching in the US on April 15th and has chosen to locate in Portland, Oregon, America’s most bicycle-friendly city. The company famously sells its childrens’ bikes direct to consumers and does not retail via bike shops. The US operation is to be run by long-time Islabike’s employee Tim Goodall, who is relocating to Portland.

The Islabike brand is extremely popular in the UK with "cycling parents", who often despair at the heavy, over-engineered bicycles offered by many other bicycle brands. British Cycling’s Go Ride cycling clubs tend to be very ‘Islabike-heavy’, with the company specialising in no-frills childrens’ bicycles with scaled-down components and lightweight frames.

Islabikes now has a European website and an American one.

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