European cycling brands to be showcased in dedicated area

Interbike flags up European brands seeking US trade

Interbike is set to launch a new dedicated area for European cycling businesses looking to forge US trade links this September.

Set for the Mandalay Bay Convention Centre once more, the September 14th through 18th trade show will seek to promote trade links on both sides of the Atlantic with a "EU@Interbike" section occupying the newly expanded Hall E.

Space for up to 20 brands has been set aside, with signage pointing interested parties toward the potential trade.

“Our job is to connect innovative brands to retailers, distributors, media, etc.,” said Pat Hus, Vice President of Interbike. “Based on recent currency shifts, it has never been more attractive for European brands to make the investment into the North American markets. When you add that to the fact that U.S. distributors are aggressively looking to replace business lost from large component suppliers, it just makes sense for us to act as the facilitator between the two groups.” 

Brands seeking to participate in the EU@Interbike opportunity must be a new exhibitor at Interbike, must be ready to initiate distribution of products into the N. American market in 2016 and must have company headquarters in Europe. This limited- space opportunity is designed to be an incubator of sorts for these brands, with a 2 year limit on participation in the area.

Brands in Europe that are interested in participating in the EU@Interbike section should contact Germany-based Interbike sales and PR consultant Uwe Weissflog at or +49 711 35164091. Brands with sales agents within the United States should contact Rod Tomlinson, Interbike Account Executive, at or 949-226-5741. 

More information about EU@Interbike can be found here. 

Interbike kicks off with the OutDoor Demo in Boulder City, Nev., September 14-15th, 2015, followed by the main Expo, running September 16-18th, 2015. 

In other news...

Growing number of battery fires caused by ‘botched conversions’ could slow sector, fears cycling expert

The managing director of a UK bike brand is concerned that ‘botched conversions’ are one …