Insync is looking to engage more independent bike dealers with its new preferred partner programme.
Avocet chief executive Sreeram Venkateswaran said the aim of the programme is to help IBDs win business and give customers the ‘best possible’ buying and after sales experience, and there are already 130 IBDs are signed up to the partnership.
He said: “This is a very exciting new venture for the Insync brand to meaningfully partner with IBDs and harness their passion and knowledge with our brilliant new range which we believe is one of the best on the market in the mid-premium market of £250 to £1,500.
“We want to use the new Insync website, digital sales channels and general marketing campaign to guide customers to their nearest IBD store to test the bikes and see them in person.
“Our aim is for IBD partners to showcase three or four of the Insync brands in their shops.
“We have created comprehensive support packages to help IBDs with impactful in-store displays and presentation.
“But critically our customers can benefit from the full experience, advice and after sales support that an IBD can uniquely provide.”
Venkateswaran said the next stage, due in the next six to eight months, will be to offer a click and collect service, with those who buy online electing a dealer point to collect their bike from.
Service plans lasting up to three years will also be available to buy on the website to be redeemed with Insync’s IBD partners.
Venkateswaran added: “Bike makers like Hero Cycles and our UK subsidiary Avocet have a responsibility to support IBDs so that our customers continue to have a place where they see someone who is an expert who can help them through the buying and after sales process.
“From the start, we knew we wanted to reinvigorate our entire sales eco-system combining online sales with high street retail.
“Furthermore, we have plans to launch Insync branded accessories and equipment, which will create more opportunities for IBD’s to engage with customers and offer more products and more value.”