Birmingham, Leeds and Newcastle have staged Cycle City conferences, now it’s Leicester’s turn as the annual advocacy event by Landor Links moves to the "UK’s unlikely poster city for cycling." Industry figures due to give talks at the conference include Ian Beasant, managing director of Giant UK, and the company’s marketing director Collette Clensy. Beasant will be talking on "selling cycling to the consumer" and Clensy will be discussing Giant’s LIV project for women.
The other industry speakers are Carlton Reid, executive editor of BikeBiz, and Phillip Darnton, executive director of the Bicycle Association.
Andy Salkeld, Leicester City Council’s cycling coordinator said:
"The conference is a great opportunity to share ideas, experiences and examples of how we can all create streets, new developments and cities that work for people, not just cars, and work to build a people-friendly city for the 21st century."
Cycle City will also include a two-day exhibition of product and service suppliers. The conference will be held in the city’s iconic Curve Theatre, 19-20th May.