The new press officer for Sportline and Madison gets in the saddle with BikeBiz

In the Saddle with Madison’s Mike Anderson

Madison and Sportline’s new press officer Mike Anderson gets in the saddle with BikeBiz… 

How many bikes do you own? 
Four. Well, five if you count a knackered old MTB. And I’ve got one of the new Ridley Fenix SL framesets on order as well which will make it six. More than enough to get me in trouble with my lovely fiancée, that’s for sure…

Where are your favourite places to ride? 
Top of that list would be the Gloucestershire countryside as it’s where I grew up, and nothing feels like riding on home roads. Outside of that, though, it would be Belgium. Riding in Flanders is fantastic, actually getting to ride the courses of all my favourite races to watch on TV. The ability to do that is one of the things that makes cycling unique.

What’s your role at Madison and Sportline and what does it entail? 
I’m press officer which means that, basically, I look after press requests and enquiries. I work with journalists to make sure that they have what they need for all types of content, whether that’s features, reviews, photoshoots or whatever.

How long have you been in the trade and how has it been making the switch from editorial to PR?
Most of the last five years I’ve been a journalist, writing for 220 Triathlon and RCUK, so I’ve been around for a while. But making the switch has been a little surreal – I’m now the person that I spent years pestering for products and information! Seriously though, it’s been pretty good. The setup here at Madison is excellent and everyone’s done their best to help me fit in straight away.

What are you working on at the moment? 
We have loads of new stuff on at the moment. Lazer’s Revolution is a great lid that we’ve been getting everyone to have a ride in, the new Madison clothing range we showed at iceBike* is here and Pearl Izumi’s latest kit is in stock too. Loads of fantastic stuff, and now we want to make sure everyone sees it!

How can the trade get in touch? is the best place.

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