Simon Warren, founder and MD of Shutt VR, gets In The Saddle with BikeBiz...

IN THE SADDLE: Simon Warren, Shutt VR

What bikes do you own and where’s your favourite place to ride?
My bike stable holds a High Modulous Planet X Nanolight, a Ribble Nero Corsa, Orbea Starship, Richley Break Away, Graham Weigh build and a Coyote.
Of all the places I could choose to ride, a tear across the Yorkshire Dales offers it all. I’m so lucky to be able to ride them every day.

What’s the biggest rush achievable on a bike?
After doing 50-plus mph downhill before hitting a stone wall with a catastrophic outcome, it’s as simple as just being able to ride full stop. The damage was two broken ribs, collarbone, a punctured lung and two nights in intensive care.

Tell us about your position at Shutt VR:
I’m the founder and MD, tasked with building and driving the team to greater achievements going into 2011.

Anything exciting in the pipeline that you can reveal product wise?
More stylish designs, improved detailing and performance products are the focus. We are very excited about our new autumn/winter products and can’t wait to show them off. We will be expanding into other cycling spheres too, in the New Year.

Will you be at any exhibitions or road shows with the brand this year?
We have just been at the Cycle Show and various Sportives around the UK, plus we’re constantly following our teams Orbea-For Goodness Shakes! and Squadra Donne.

What garments can Shutt offer the retailer?
From head to toe, it’s covered. Jerseys and jackets, bibs of all types, tights, shorts, three quarter-lengths, right through to socks, caps and bottles.

How can interested customers get in touch?
They can call the office 01943 601031, email or make contact via the website

What are your long-term ambitions for the brand?
Easy: to take our unique range of stylish and affordable cycle wear to a global audience, via key retail partners.

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