This month we speak with Chorley distributor Bob Elliot and its marketing director Paul Elliot...

In the Saddle: Paul Elliot of Bob Elliot

This month we speak with Chorley distributor Bob Elliot and its marketing director Paul Elliot…

What bikes do you own and where do you ride?
I own just one bike for the moment, a 26” MTB. Finding the time to take on another discipline is the biggest challenge but one I am keen to explore! I ride local to home in the main, as there are some great trails very close by.

I live near to the West Pennine Moors and I have some nice quiet climbing roads with great views and some exciting trail descents right on my doorstep.

Describe your role at Bob Elliot:
I am office-based in the main and take care of the day-to-day running and the marketing side of the business. I produce our full colour catalogue each year, and maintain and populate our popular B2B website together with producing offers and promotions.

Over the last few years my role has also taken me to lots of countries around the world meeting suppliers and customers alike, with my most recent addition being the Taipei Show.

Which brands are standing out for you?
Our exclusive brands continue to go from strength-to- strength. Clothing is a big part of our business, whether it be apparel, shoes or gloves and mitts. Our relationships with these suppliers (Funkier, FLR and Chiba) continue to grow. Trends which exist here seem to be neon colours and more recently for winter full-reflective products which we now have offerings in our Funkier jackets and Chiba gloves.

Our portfolio offers many consumable items as well. During the season when workshops and servicing is busy – these are areas which always perform strongly.

What projects are keeping you busy?
I have been focused on helping prepare for Cycle Show but the next big project is promoting our 2016 catalogue, set to be on shop desks in April.

How can bike shops and the trade get in touch?
Through social media, email, our website, calling the office or speaking to any one of our eight field reps.

Tel: 01772 459887, Web:

BikeBiz’ In the Saddle Q&A is sponsored by Extra UK

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