David Maher-Roberts has been appointed and is responsible for Immediate’s Cycling and Triathlon portfolio across all platforms

Immediate Media brings in new MD of Sport

David Maher-Roberts has been appointed as managing director of Sport at Immediate Media, BikeBiz can reveal.

Based full time in the company’s Bristol offices, Maher-Roberts will be responsible for Immediate’s Cycling and Triathlon portfolio across all platforms, including Cycling Plus, MBUK, Cycling News and BikeRadar, among others. He will report directly into group MD Julie Harris.

Maher-Roberts has a background in print and digital having spent 11 years at Future as a board director responsible for the company’s European expansion (via M&A and licensing) and led the global launches of GamesRadar & TechRadar. Prior to that he founded Future’s content marketing agency Future Plus.

Maher-Roberts left Future in 2006 and has since worked in several roles developing innovative product and business strategies for PE and VC – backed digital media & tech companies, operating at Board-level and scaling businesses internationally. His roles have included CEO of The Filter, where he helped transform the company from a music play-listing app into a successful global personalisation and video service that powered digital content services for BT, NBC, Nokia, Dailymotion and Sony Music amongst others.

Most recently he has been advising content & data businesses on digital development and strategy via his consultancy Digital DNA. He joins Immediate full time on November 9th.

Julie Harris said: “I am delighted to appoint David. At Immediate we are transforming the magazine media business delivering content and experiences wherever our super-engaged consumers want them – in print, online, events and beyond. David brings a wealth of experience, particularly in high growth digital businesses and will take the Sports division to the next level – I’m delighted to welcome him to Immediate.”

Maher-Roberts added: “The next two to three years are going to be super interesting for media companies as mobile becomes one of the more important devices for consumption. I am convinced our strategy of focusing on specialist interest content across multiple platforms and the company’s unique culture is a winning formula and I am delighted to be joining at this time.”

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