Dealers invited to book now to secure place at Madison’s biggest trade show yet

Icebike* pre-registration goes live

Pre-registration for the fifth – and largest – Icebike* trade show is now open at

Madison’s show will once again see a specially constructed two-storey expo tent chock full of brands and products, spanning a huge 20 x 35 metre double decker structure. 

Attending dealers will also get to see Madison’s brand new show room and attend valuable business presentations by keynote speakers, or special one-to-one sessions.

Mercedes Ross will host a seminar on impactful apparel merchandising, providing tips and techniques for merchandising and sales for what is potentially the most profitable, but often most neglected, department. Jay Townley will be back for his third year at Icebike* with an all-new seminar titled ‘Letter from America’. Focusing on current trends from the US, Townley’s presentation is pitched as giving advance warning of what might come the way of the UK trade. Ray Keener will also appear. Keener is the president of Growth Cycle at Boulder, Colorado – a firm that creates ‘Selling Cycling’, an educational and inspirational online and DVD training programme designed specifically for bike shop staff.

Icebike* will continue to host evening parties, rather than the formal dinners of old, with three open invitation customer parties, held on each evening of the show. Madison promises food, drink and entertainment in an informal atmosphere.

Hotel rooms are available at a subsidised rate, limited to a first come, first served basis. Attendees can reserve theirs as part of the registration process

The show will see exclusive profit-boosting ‘one time only’ special offers across Madison’s product ranges, designed to ‘pay for your day out’.

Head to to reserve places, book seminars, hotel rooms and party invitations. 

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