Pre-registered number of dealers soars for Madison's show

iceBike* attendance set to rocket 20%

Madison has seen record numbers of dealers sign up in advance to its iceBike* show next week, putting the event on course to see a 20 per cent rise in attendance.

Dealers from the cycle, MX and snow markets are set to attend the show at the firm’s Bradwell abbey distribution facility in Milton Keynes.

First launched back in 2007, iceBike*provides dealers with the chance to see the newest products to hit the market from Madison’s portfolio, see product demonstrations and get a sneak peek at 2012 ranges. Profit boosting offers and special purchase prices will be on offer for attending dealers, as well as plenty of freebies and staff purchase opportunities.

Will Fripp, Marketing Director at Madison, said: “We are delighted with the positive sign-up response and look forward to welcoming all of our valued dealers and guests to iceBike* 2011.

"The show is our chance to show visitors what new and exciting products are hitting the market as well as giving us the opportunity to thank our dealers personally for their hard work and commitment shown to all of Madison’s brands. The show is as much about having an informal chat and a drink together as it is about showcasing Madison’s products.”

The expected attendance figure is likely to increase as registration will remain open right up until the show opens on Fenruary 22nd. Dealers will also be able to simply turn up on the day too.

Those wishing to pre-register and get a queue-jumping ticket should visit

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