BikeBiz Bicycle and cycling retail news
iceBike* is back next month, showcasing the latest from the likes of Lazer, Madison clothing, Wheels Manufacturing & Thule
Taking place at the Madison Distribution Centre from the February 25th-27th (press day 27th), iceBike* will be housed in the specially constructed two-storey expo marquee and Madison’s in-house show rooms.
Lazer
One of the Lazer launches at the show will be a new sport lid, expected to sell well with an SRP of just £29.99. Offering great protection, style and comfort, the Lazer Cyclone helmet is pitched at those seeking a “do it all” helmet. The In-Mould one piece construction is developed with 19 vents to keep the head cooler for comfort. Perfect fit is achieved with the Lazer Turnfit rotating dial system and unicolor graphics, integrated visor and reflective stickers provide style and safety.
Madison Clothing
The complete Road Race collection from Madison Clothing will be starring at this year’s show. This range has been designed in conjunction with the Madison Genesis race team and features garments such as the well-received Apex jacket and anticipated Road Race bib short that features Italian Lycra, pre-curved into the riding position for all-day comfort.
Wheels Manufacturing
All new bottom bracket solutions from Wheels Manufacturing will be on display this year. In demand adaptors including PressFit 30, BB30 and BB86/92 are intended to fill the growing need for different sizes and variations. They’re available in a multitude of configurations including Ceramic and Angular Contact now, with double sealed ENDURO bearings. All Wheels Manufacturing products are machined in the USA, come with a lifetime warranty and are shipped free by Madison.
Thule
Wearing show goers may want to drop in at the Thule stand, which is offering what is desribed as ‘one of the best coffees you will have ever tasted’. World famous Coffee Barista and star of Eurobike Roberto Dell’Aquila has taken time out of his busy schedule to come to iceBike* and will be serving every day.
Dealers can pre-register for iceBike* 2014 at www.icebike.co.uk. And if you’re after more info on the products at the event click here.
