i-ride to distribute Bryton Computers

i-ride has become the exclusive distributor of Bryton Computers throughout the UK and Ireland.

Bryton, founded in 2009, specialises in GPS-enhanced consumer electronics for cycling activities. The brand currently carries a line of GPS cycling computers and aims to fulfil consumer needs in four main sporting activities: cycling, fitness, outdoor adventure and athletic training.

i-ride will debut the brand at COREbike at the end of the month, where dealers will have the opportunity to learn more about the range. The stand will also have packages ready for pre-order.

“Bryton is a fantastic addition to our portfolio,” said i-ride marketing manager Adam Glew. “It is one of the biggest brands in the computer and GPS market, as shown by its recent three-year sponsorship of the Deceunick-Quickstep team.

“It also comes ready with a complete range of devices to satisfy all levels of rider, from the commuter to the racer – starting at £69.99 SRP. We look forward to growing Bryton’s presence in the UK.”

The brand aims to “redefine sports electronics” with GPS applications offering improved usability and rich new features to keep users interested and motivated, bringing “love of sports, fun and friends into normal, everyday fitness/exercise activities.”

Samuel Wang, Bryton Inc CEO, added: “As a global brand, it is extremely important to work closely with both physical and online distributors. “Because of this, we believe that i-ride is a good strategic partner to raise our brand awareness in the UK. i-ride takes great devotion and care of their dealers and customers as well as their partners, marking them an obvious choice for Bryton.”

Bryton will be available to pre-order from i-ride from 18th January.