Rose joins as Area Sales Representative

i-ride brings in Tony Rose

i-ride has announced that Tony Rose has joined the sales team as Area Sales Representive, primarily looking after the south west of England & Wales region for the Sussex-based cycle distributor.

With over 25 years in the bike industry covering retail sales, distribution sales management and brand development, Rose brings an wealth of knowledge and experience to further complement the existing i-ride sales team. Rose will be tasked with maintaining the great relationships we have with dealers in the South West as well as continuing to grow the distributors portfolio in the region.

Rose commented: ”I am delighted to be working for i-ride, with such a strong brand portfolio and the growth they have been experiencing over the past years. I’m looking forward to introducing new retailers to the wide range of pro-level products we offer as well as showing off the new products and brands such as Pioneer power meters, Bkool and Guee to our existing dealer network.”

i-ride MD Paul Butler added: “With our continued growth we’re delighted to have Tony join our sales team. It’s an exciting time for i-ride with an expanding range of Orro bikes, new brands coming on board and a very strong lineup from all our brands for 2016, so it’s great to welcome somebody with the depth of knowledge and experience in the cycling industry as Tony to the i-ride team and we look forward to further success and setting the highest levels standards to our customers in the south west and Wales.”

For information regarding the i-ride brand portfolio, contact the i-ride sales team on 01444 243000 or email

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