BikeBiz Bicycle and cycling retail news
I-ride has revealed a number of new distribution link ups, with dealers attending CoreBike introduced to new stock in packages for Green Oil and Red Ant.
With many drawn to the distributor’s booth thanks to a new ‘Thompson bike’, which turned out to be a series of three titanium builds – two off road and one ‘gravel road’ – dealers were also introduced to specialist cleaning and protection label Red Ant.
With product tailored to the cleaning and protection of carbon, titanium and matt finish frames, Red Ant forumlas are all PH neutral and bio-degradable. Claiming to offer four week protection, the forumlas repel water and are designed to slow down dirt build up between washes.
Simon Nash’s Green Oil joins the distributor, bringing with it two new point of sale countertop units and the EcoSponge, a Philippines made cleaning sponge made from fair trade cotton, with sales going towards the redevelopment of the disaster stricken region.
i-ride also debuted a new road bike label to select dealers, which you can read more about in the February print magazine due on doormats soon.
