Hygge Bikes Steps Up UK Retail Expansion for 2026

Hygge Bikes says it is ramping up its UK retail presence for 2026, strengthening its sales team and reinforcing a retailer-first approach designed to make working with the brand simple, low risk and commercially attractive for independent bike shops.

According to Hygge Bikes, they are known for producing UK-legal e-bikes that deliver outstanding value, and have built a strong reputation in the price-conscious commuter and everyday rider market. The brand’s 2026 retail strategy focuses on widening access while continuing to support independent retailers at a local level.

Adding value and making life easier for bike shops

Hygee Bikes says retail partners benefit from area exclusivity, ensuring protected local sales, alongside marketing support, test rides and servicing. This allows customers to experience Hygge Bikes properly, with trusted local aftersales support.

Hygge Bikes will also continue its drop-shipping model, enabling retailers to sell the full range without holding stock. This removes the need for tied-up cash or valuable shop floor space, while keeping the customer relationship, margin and servicing firmly with the local bike shop.

With a clear sales structure, strong regional support and a flexible retail model, Hygge Bikes is looking to grow with like-minded independent retailers across the UK in 2026 and beyond.

New UK sales appointments

To support this growth, Hygge Bikes has appointed Josh Whiting as sales agent for the North of England, Wales and Scotland. Josh adds Hygge Bikes to his growing portfolio of premium and performance-led bicycle brands and brings strong relationships and regional experience.

In the South of England, Sam Purnell will continue to lead retail development. Sam has served as Head of Business Development at Hygge Bikes for the past two years and has played a central role in building the brand’s UK dealer network. The regional split runs from Stafford across to Lincoln, providing clear national coverage and a dedicated point of contact for retailers.