HydraPak has announced the appointment of Aaron Brown as Vice President of Sales – a role in which Brown will lead HydraPak’s global sales strategy, driving strategic growth across OEM, speciality retail, and international distribution channels.
As HydraPak enters its next chapter of growth, Brown’s leadership will help the brand forge stronger connections with customers, partners and athletes worldwide, ensuring HydraPak continues to set the standard in hydration performance and innovation.
Brown will align sales initiatives with HydraPak’s product innovation roadmap and brand expansion goals.
“HydraPak’s reputation for product innovation and its commitment to supporting active lifestyles globally presents an incredible opportunity coming into this role,” said Brown. “As the VP of Sales, I will continue to build on the brand’s momentum and deepen connections with our global customers and partners.”
With over two decades of experience in the performance apparel, sporting goods, and outdoor industries, Brown has a proven record of driving revenue growth, team leadership, profitability management, and cross-functional alignment.
“HydraPak is excited to have Aaron bring his deep industry expertise and track record of building strong customer relationships to the brand as we continue expanding our global presence,” states Matt Lyon, HydraPak President and CEO. “His leadership will be critical as we scale and bring innovative hydration solutions to even more athletes, adventurers, and partners around the world.”
Before joining HydraPak, Brown served as Director of Sales at Under Armour, where he led the Outdoor Wholesale business within the U.S. and Canadian markets, overseeing sales, merchandising, ecommerce, and P&L
management, commercial analytics, and supply chain collaboration.
Earlier in his career, he held sales leadership roles at Columbia Sportswear—where he was recognised with the President’s Club Award—and began his career with David Wynja & Associates.
Known for his strategic mindset and ability to inspire high-performing teams, Brown is passionate about delivering long-term customer value and innovative solutions to foster growth in competitive markets.
In the UK, HydraPak is distributed by Lyon Equipment.
