Huub Design, the endurance sports apparel brand, has announced its swim, cycling and triathlon products are now available via Muuvr’s industry-first marketplace.
Athletes of all levels are now able to earn rewards that can be exchanged directly for Huub Design apparel by riding their bikes, taking to the track or trails, or jumping in the pool.
Available for free on iOS and Android, the Muuvr app analyses users’ fitness activities and rewards them with ‘Muuvs’.
The amount of Muuvs earned is based on a sports-science algorithm that measures the time, distance and intensity of a workout, benchmarked against every user’s unique activity level.
This puts everyone’s earning potential on the same level regardless of age, gender or ability.
Athletes can connect the app to their favourite fitness tracking platforms including, Zwift, Apple Fitness and Fitbit, and to a range of devices from smartphones to bike computers and fitness watches, including Google, Garmin and Wahoo.
Muuvs can be used to buy sporting goods and services via a range of reward partners – now including Huub Design.
Through a collaboration of experts and athletes, Huub has developed products worn to multiple World Cup wins and world records.
Muuvrs will have the opportunity to exchange Muuvs for Huub’s wetsuits, cycling apparel, running base layers, and accessories including swim goggles and changing bags.
Commenting on the partnership between Huub Design and Muuvr, Dean Jackson, founder of Huub Design, said: “We’re delighted to partner with Muuvr to launch the Huub World & Marketplace.
“We know our community is active, so it was a no-brainer to be part of this fitness experience that works with your fitness app to reward you with ‘Muuvs’. What could be more satisfying than using your Muuvs to shop for Huub items.”
Alongside making its products available via Muuvr’s Marketplace, Huub Design has also worked with Muuvr’s team of athletes and tech experts to create the Huub Design World – a destination for Muuvrs to participate in challenges, explore exclusive Huub content and compare their performance with other Huub World members.
Jan van Berkel, European business development manager at Muuvr, added: “The groundbreaking partnership between Huub Design and Muuvr is more than just a collaboration, it’s a whole new way for athletes to engage with endurance sports apparel thanks to a unique blend of motivational technology and community.
“The Huub World is a dedicated space within the Muuvr app designed to enhance every athlete’s training and connect them with a community that shares a passion for pushing limits.
“I have a personal affinity with Huub products, wearing their wetsuits during several Ironman victories. We’re all really excited to welcome to the Muuvr ecosystem.”
