BikeBiz Bicycle and cycling retail news
Swedish cycling airbag brand Hövding has announced a partnership with Brighton-based Electric Bikes Sussex.
Launched in 2012, Hövding is the world’s first airbag designed specifically for cycling. The unit is worn around the neck like a collar, and is capable of reading a cyclist’s movements 200 times per second. In an event of an accident, Hövding recognises the changes in body movement and fully activates in 0.1 seconds.
MD of Electric Bikes Sussex Graham Rowe commented: “As the leading specialist electric bike store in Brighton, Hove and the surrounding area, we put a strong focus on bringing the best and most innovative products directly to our customers. Hövding is a strong addition to our existing product portfolio and a really exciting product that will be of great interest to many across Sussex. Safety is of paramount importance for our customers and there’s nothing more important than protecting one’s head!”
CEO of Hövding Fredrik Carling commented: “Here at Hövding we are always looking for opportunities to partner up with other forward-thinking companies that are just as dedicated to promoting cycling and cycling safety as us. Electric Bikes Sussex is the perfect store to partner with as we launch in Brighton and we are looking forward to working with them going forward.”
The Hövding is now available from over 836 stores worldwide. To date, more than 50,000 Hövding units have been purchased by cyclists across the globe.
