BikeBiz Bicycle and cycling retail news
Hotlines has revealed a brand new shop in shop concept available to current and prospective Lapierre dealers.
With the road catalogue having grown over 100 per cent during the 2013 season under Hotlines, the distributor is now offering retailers the chance to host dedicated for 5, 10 and 30 square metre plots in store, with the cost of the installation and POS shared between Hotlines and the dealer. Dealers have access to the programme from as little as £1,050.
Ed Ibbetson, Lapierre brand manager commented: “As the market becomes ever more cluttered with brands it’s more important than ever to have a strong presence in store. The shop in shop concept is both flexible and affordable and offers good use of space allowing the dealer to present a good number of bikes per square metre and still have strong branding. The quality of these displays is also fantastic and makes it easy for staff to access a bike if a customer wishes to look in more detail.”
Hotlines are taking orders for the shop in shop concept right now for delivery in January 2014. Interested dealers should contact their area sales rep on the numbers below.
South West and Wales: Kelvin Lawton 07878 361841
South East: Paul Lasenby 07713 097695
North: Graham Moore 07791 844138
Scotland: Gregor Wilson 0131 319 1444
Northern Ireland: Declan Deehan 0131 319 3617
