L-R Emma Copper, Steve Bridgeman, Abhishek Pratap Singh

Hero Cycles and Reynolds join forces on exclusive Viking range after 30 years apart

Manchester-based Indian-owned Hero Cycles has reignited a relationship with Reynolds, the butted tubing manufacturer, 30 years after they last worked together.

There will be a new range of Insync bikes, the Viking Pro 400, a limited edition range of just 400 cycles. It consists of four different models, the Roadmaster, Racemaster, Tourmaster and Crossmaster, and will be available at selected independent bike dealers.

Reynolds’ managing director Keith Noronha said: “Reynolds was a supplier to the original Viking brand and it’s great to see that famous name making bikes again. We’ve been working very closely with Hero on the design of the bikes, which incorporate a modern Reynolds tubing. Both companies have a long history and we’re looking forward to seeing our renewed links grow stronger in the future.”

Abhishek Pratap Singh, head of Hero Global Design, said: “We’re delighted to be working with Reynolds again after all these years and we’re aiming to revisit that classic British heritage with this new range. We believe the mix of modern British designed quality with a vintage twist will be popular with consumers, particularly our core family market looking to improve their fitness and health.”

Hero Cycles revived Viking after a 40-year absence when it purchased bike distributor Avocet Cycles in 2015. Viking was then formally relaunched as part of Hero’s new UK-designed Insync range in May 2018. Birmingham-based Reynolds provided the original parts used in Viking bikes when the brand enjoyed success in the Tour of Britain during the 1950s.

In other news...

Industry reacts as NAO report shows Government not on track to meet cycling targets

A National Audit Office (NAO) report released today, Wednesday, June 7, has revealed that the …