Former MediaDrive cycling manager now tasked with digital marketing and media software development

Hamilton joins Crash Media Group

The Crash Media Group has recruited James Hamiton, formerly of Mediadrive, to strengthen and develop its award winning software and communications agency – Accelerate.

Hamilton joins the business as Head of Accelerate and will work alongside Crash Media Group CEO, William Miller to lead the new-look specialist media agency into the cycling industry and other premium sports markets.

Already firmly established in Formula 1 and Moto GP, Accelerate provides media software and marketing services for brands such as Williams F1, Ducati, Sahara Force India, Jaguar Land Rover, BMW and Red Bull Racing. CMG now enters the world of cycling and other premium sports with a view to working alongside brands with similar aspirations of customer.

Hamilton and his team will be responsible for devising and implementing digital communication strategy for cycling brands which uses the companies innovative Media Hub and PRM (Press Release Manager) software alongside web development, ad management and video content production / distribution services.

Crash Media Group CEO, William Miller, commented: “James has proven over a number of years that he is the individual that major cycling brands look to when looking for guidance in the digital arena. Putting his digital marketing capabilities together with Accelerates existing technical skills and owned IP will create a complete digital agency for the cycling market to-turn-to on a global scale into 2016 and beyond.”

Hamilton added: “Accelerate technology, services and our extremely knowledgeable staff will be a major help to any cycling brand looking to achieve tangible growth through digital marketing here in the UK and also globally. Its exciting times for our business, the consumer and also for the cycling trade.”

For more information regarding Accelerate and Crash Media Group, you can reach James on +44 (0) 207 549 2945 or

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