Halfords invests in online imagery tech

Halfords has invested in its online imagery, adding Green Screen Technology for the first time to support the launch of its Boardman Clothing line.

Halfords’ investment in the SpinMe technology – where browsers take control of an image and view a product from every angle – has seen a 37 per cent year-on-year growth in the number of spins viewed on its retail websites by customers at the end of its financial year in 2015.

“The phenomenal increase in our customers using 360 spin highlights the need for quality imagery options that are as advanced and detailed as possible,” said Ben Towers, digital studio manager at Halfords.

“Although it’s clearly a cycling brand, we want people to view the new Boardman range as a fashionable performance range. We’re displaying images of the products in a similar way to fashion retailers such as Topshop, Uniqlo or H&M. Our aim is for customers to feel good in what they are wearing, while knowing it’s beneficial to their cycling performance.”