BikeBiz Bicycle and cycling retail news
IBDs and pure play bike retailers can breathe a sigh of relief, the Halfords site is not going to be an all-singing, all-dancing e-commerce category killer. The Boots The Chemist owned company is rolling out a relatively plain site to test the waters.
Lindsey Walker, Halfords marketing director, told BikeBiz not to expect big things with the site to begin with:
The plan is to launch a small on line store at the beginning of June in conjunction with a third party. However this will not include bikes.
