Dorel Sports Chile launches to increase foothold in South America

GT owner Dorel looks to Chile for expansion

Dorel – owner of Cannondale, Gt, Schwinn, Mongoose, Sugoi and CSG – has identified Chile as a key global region for expansion.

The firm has launched Dorel Sports Chile which will include Intercycles, a Santiago-based bike retailer which has also been acquired by Dorel. The two are long term partners.

Martin Schwartz, Dorel President & CEO, said: “The launch of Dorel Sports Chile provides an excellent opportunity to build on our presence in these areas where there is significant growth potential for the bicycle industry.

"We are already well-established in Brazil with Caloi. In addition, we are associating with our existing juvenile partners in Chile. The relationship established with them in 2011 has been most beneficial and with their strong marketing expertise and local connections, we are well positioned for further growth in South America.”

Dorel recently rebranded its recreational divison and added a number of key new hires.

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