BikeBiz Bicycle and cycling retail news
Gore Wear is set for a restart in the UK and Ireland.
Following a global restructure of its distribution in 2019, the brand is re-opening retail accounts in the UK and Ireland, teaming up with a new sales and marketing agent.
Jon Pettifor has been appointed to represent the brand as an independent sales agent in both markets.
Tobias Hübner, sales leader at Gore Wear, commented: “Increasing consumer demand driven by our sharpened focus onto the cycling and running category are proving us to be on the right track as we continue to navigate the exciting journey of revitalising our brand and its distribution in Europe.
“We are excited to bring the UK and Ireland back on-stream for Gore Wear. Having Jon back involved is key to our success as his experience with the brand is dedicated and extensive.”
Pettifor is still presenting the autumn/winter 2024 product line, as well as the spring/summer 2025 range.
Pettifor, who has worked for Gore Wear and Gore-Tex in a number of different roles since 2007, said: “I am delighted to reconnect with Gore Wear and be given the opportunity to rebuild the UK and Ireland [markets].
“Retained retailers Sigma Sport and Run For It have carried the brand through the company’s period of change. They both are valued partners and very much part of our brand re-building plans.
“Our mission is now to attract dedicated specialist cycling and running stores that have a passion for innovative and technical product solutions.”
Gore Wear is best-known for its design and innovation of products specifically tailored for endurance athletes performing in diverse weather conditions.
Cycling and running retailers in the UK and Ireland who are interested in learning more about what the brand and its products can deliver to their business, should contact Jon Pettifor at: +44 (0)7767 740518 or jon@amplify-bc.co.uk.
