The official, sanctioned by ASO, Tour de France guide was published yesterday. It is produced in conjunction with Eurosport by Procycling.
There will be 65 adverts on Eurosport for the magazine, all of which direct consumers to the mail order hotline. However, with this much plugging the guide may also sell well through IBDs.
IBDs need to order a minimum of 10 guides. They retail for £4.50, with IBDs keeping 25 percent of the cover price. This is on a sale-or-return basis.
Procycling’s fulfillment house can be reached at tel: 0121 7883112
The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…
The May edition of BikeBiz is now live. Read the digital edition online here Never…
In response to retailer requests, the Wigan-based team behind MiRider have introduced an all-new 24-inch…
Bristol-based Starling Cycles has announced the extension of its manufacturer’s warranty and crash replacement service…
Apex has announced a new distribution partnership with Daysaver tools. Daysaver are a Swiss brand…
Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm.…