BikeBiz Bicycle and cycling retail news
Geraint Thomas MBE has become a Bioflow team member, while distributor Dawes has announced it will carry the ‘magnotherapy’ product.
The 25 year-old Welshman, who recently returned from the World Track Championships in Melbourne, Australia, having helped Great Britain to win gold, will wear the new Bioflow Sport Cycling wristbands and will spearhead Bioflow‟s launch into the Cycling Market.
Thomas siad: “I‟m delighted to be teaming up with Bioflow and joining their stable of elite athletes. I wore my Bioflow Sport wristband for the first time when I was out in Melbourne and we broke the World record and won gold! I‟m looking forward to enjoying more success with them as well as the long-term benefits Bioflow‟s magnotherapy technology has to offer.”
Richard Corsie MBE, managing director of Bioflow, commented: “We highlighted the cycling market as a key one for Bioflow products some time ago. So to be launching a new range of products with the help of both Olympic Gold medalist Geraint Thomas and an established cycling company like Dawes – is the perfect opportunity for Bioflow and we‟re looking forward to working with both of them.”
Available in five colours and four sizes (XS, S, M and L), Bioflow Sport wristbands feature a unique patented "Central Reverse Polarity‟ magnotherapy technology. This strong, multi-directional force of magnetism is thought to "improve blood flow, encouraging healing and cell regeneration."
For all trade enquiries, please contact Dawes Cycles on 0121 748 8050 or e-mail sales@dawescycles.com.
