The debut Gadget Show Live Pro opens its doors today, ahead of the main consumer event starting tomorrow.
Today’s event is exclusively aimed at the trade, with thousands of buyers, professionals and execs in attendance.
Taking place at NEC, Birmingham, the show features 250 companies from a range of sectors, including the bike companies like Pacific Europe, Create, Contour and Bicygnals.
Event director Matt Hodgins told BikeBiz: “We have an increasing number of bike, electric bike and personal transportation companies exhibiting at the show – given that they have always had a strong presence on The Gadget Show TV programme, it is natural that they form a popular addition to the live show.”